Press Release
Redback Receives Customer Value Enhancement Award from Frost & Sullivan
Sixth Award for SmartEdge Product Family in 2007
San Jose, Calif., October 8th 2007 – Redback Networks Inc, an Ericsson company that makes video centric routers for 75 percent of the world’s largest telephone companies, today announced it has been awarded Frost & Sullivan’s 2007 Customer Value Enhancement Award in the category of Global Carrier Infrastructure Edge Routing.
This is the sixth industry award received for the SmartEdge® 1200 and the entire family of SmartEdge routers. Redback’s SmartEdge multi-service edge platform is used by 16 of the top 20 telephone carriers worldwide to deliver a mix of broadband, phone and TV services to more than 63 million subscribers.
“Carriers today are under tremendous pressure to roll out integrated communications, while minimizing the capex and opex required to provide these ongoing services,” said Arpit Joshipura, vice president of marketing, standards and solutions. “Frost & Sullivan’s acknowledgement of Redback’s routing leadership, in particular, the new SmartEdge 1200, highlights our commitment to working closely with our customers to deliver the most functionality for wireless and wire-line services in one router platform.
“Redback invented broadband subscriber management and continues to up the ante for next-generation broadband infrastructure for triple-play services with its new SmartEdge 1200,” said Sam Masud, principal analyst at Frost and Sullivan. “For these and other innovations in edge routing, we are pleased to award Redback Networks our Customer Value Enhancement Award. ”
Frost and Sullivan’s Customer Value Enhancement (CVE) Award is presented each year to the company that has best demonstrated the ability to expand the customer base, while maintaining its existing install base, with more innovative value creation and enhancement strategies than competing vendors. This Award recognizes the company’s successful sales entry, customer acquisition and service strategies, and the degree to which those strategies have met customers’ stated needs and requirements. Such innovation is expected to significantly improve customer interaction and contribute to customer satisfaction.
For more information about Frost & Sullivan’s Best Practices Awards, visit www.awards.frost.com.
Redback has invested more than $400 million in its SmartEdge routing platform. The SmartEdge 1200, Redback’s latest introduction to the SmartEdge family, uses a single network box to deliver any combination of data, voice, and video services across both wire-line and wireless networks. For more details about the SmartEdge and how it works, visit www.redback.com.
About Redback Networks An Ericsson company since January 2007 (NASDAQ: ERIC), Redback Networks Inc. manages 63 million broadband connections for 16 of the top 20 telephone carriers worldwide. Redback’s multi-service routing platform delivers next generation broadband services such as VoIP, IPTV, On-Demand Video, and on-line gaming. Redback Networks has more than 500 carrier customers worldwide and is based in San Jose, CA. For more information, visit Redback Networks at www.redback.com.
Contact: Doug Wills (Media & Analysts)Redback Networks +1-408-750-5038 dwills@redback.com
|