Press Release
Redback Showcases Smart Broadband Networks at Supercomm Live Demonstrations and Industry Presentations to Highlight Solutions for Next-Generation Broadband Deployments
SAN JOSE, Calif., June 16, 2004 – Redback Networks Inc. (NASDAQ: RBAK), a leading provider of next-generation broadband networking systems, today announced that it will showcase its next-generation platforms for Smart Broadband Networks at the Supercomm conference in Chicago from June 22-24. The SmartEdge® Service Gateway system and the NetOp™ Policy Manager form the building blocks for Smart Broadband Networks. The SmartEdge Service Gateway provides integrated broadband subscriber management, IP services, service provider edge routing and service delivery. The NetOp™ Policy Manager provides per-subscriber service management and service creation. At Supercomm, Redback will demonstrate these solutions and discuss various aspects of building Smart Broadband Networks in today’s challenging competitive carrier environment. The company’s participation includes: · Live demonstrations of Smart Broadband Video Delivery, Session Level Reliability, Dynamic Bandwidth Selection and WiFi Hot Spot Subscriber Management in Redback booth 26429 · Redback President and Chief Executive Officer, Kevin DeNuccio, speaking on “Next Generation Broadband Networks: The New Imperative” on Tuesday, June 22 from 11:00 to 11:35 a.m. in the Exploration Theater in the North Hall · IEC Industry Update presentation from Shailesh Shukla, Redback vice president of marketing and business development on “DSL: Ubiquity and Opportunity” on Monday, June 21 from 3:00 to 4:30 p.m. in Room S504 (Session M011C) · Demonstration of Dynamic Bandwidth Selection in the IP Optical Technology Showcase, booth 11142 · Presentation and gold-level sponsorship of the DSL Forum’s DSL Home exhibit, booth 20229 · Technical experts from Redback Networks will present short tutorials on topics such as, “Broadband Reliability: Achieving the Highest,” “Making Services Real,” “Smart Broadband WiFi Solutions,” “Smart Video Solutions,” and more. The 15-minute presentations will be held throughout the show in the Redback booth 26429 "At Supercomm, we have taken the opportunity to showcase a complete demonstration of end-to-end broadband services and applications,” said Shailesh Shukla, vice president of marketing and business development. “These are real world solutions that can be deployed today on Redback platforms. More than ever, carriers are facing increasing pressure to differentiate their broadband offerings through new services, but they are searching for ways to ease their deployment. Redback’s NetOp Policy Manager and these packaged services on our platforms represent an easy, flexible scalable way.” About Redback Networks Redback Networks Inc., a leading provider of next-generation broadband networking equipment, enables carriers and service providers to build third-generation Smart Broadband Networks that can profitably deliver simplified, personalized, portable subscriber services to consumers and businesses. The company's carrier-class, consumer-scale SmartEdge Router and Service Gateway platforms for Consumer IP combine subscriber management systems and edge routing in conjunction with the NetOp™ Element and Policy Manager platform provide a powerful, flexible infrastructure for managing both subscribers and value-added services. Founded in 1996 and headquartered in San Jose, Calif., with sales and technical support centers located worldwide, Redback Networks maintains a growing and global customer base of more than 500 carriers and service providers, including major local exchange carriers (LECs), inter-exchange carriers (IXCs), PTTs and service providers. For more information, visit Redback Networks at www.redback.com. # # # REDBACK and SmartEdge are trademarks registered at the U.S. Patent and Trademark Office and in other countries. SMS and NetOp are trademarks of Redback Networks Inc. All other products or services mentioned are the trademark, service marks, registered trademarks or registered service marks of their respective owners.
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